Ralf Kokemüller CEO BB Promotion

It takes a certain amount of courage to complete a degree in Business Administration and then to leave seeking a long-term adventure. The fact that Ralf Kokemüller took over the management of two hotels on the Venezuelan Isla Margarita in the Caribbean testifies not only to his curiosity to discover new things and his substantial desire for adventure; the fact that he tackled his tasks under difficult conditions over a long period demonstrates his professionalism.

The greatest adventure for Ralf Kokemüller began after his return to Germany: his interest in what brings people together in enthusiastic crowds, whether football, rock concerts or stage shows, spurred him to take the opportunity to join BB Promotion (forerunners of today’s BB Group) in 1995.

Through his close collaboration with the group founder, Michael Brenner, who appointed him as Managing Director after a year, BB Group became one of the most successful live entertainment agencies in Germany and Europe and the two men’s business acquaintance flourished into a strong friendship which turned into an obligation for Ralf Kokemüller following Michael Brenner’s tragic death.

Passion, pragmatism and a fair amount of dry humor have proven a successful combination for Ralf. As head of purchasing and booking, he has been in charge of numerous internationally acclaimed productions such as Stomp, Marcel Marceau, Tanguera and Yamato – The Drummers of Japan or, in co-production, Ballet Revolución from Cuba. An earlier spectacular highlight of his career was his major involvement in the opening of the Allianz Arena stadium in Munich.

Ralf Kokemüller and Michael Brenner could celebrate together the launch of the QUEEN musical We Will Rock You and boast about spectacular shows in German-speaking countries such as Bharati and Thriller-Live. The production or co-production of numerous other musicals and acclaimed world tours like the original Broadway classic West Side Story or the new production of Richard O’Brien’s Rocky Horror Show confirm the notion of live entertainment as a “people’s business”: a business area that requires not only sound contractual and financial management but also personal contacts and mutual trust for successful long-term co-operations.

This understanding of the human factor allows Ralf Kokemüller today to lead an increasing number of highly competent and passionately committed staff, the most important capital of BB Group alongside a long tradition with a portfolio of high-quality productions and an extensive international network of artists and producers all over the world.

Innovative projects, such as the touring productions Tim Mälzer or the current adaptation of the original CATS show as a theater tent production, which could extend the Group’s portfolio into new areas, all testify to Ralf’s undiminished desire to try out new things.

As Ralf Kokemüller leads the BB Group combining innovative spirit with long experience, the agency succeeds in its ambitious goal to always deliver top-quality groundbreaking live entertainment. Let us enjoy the thrill

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